A full-service studio
FROM PRODUCT STRATEGY TO LAUNCH,
WE’RE WITH YOU EVERY STEP
When we start working together, we’ll talk through the broad outlines of your execution strategy. In light of your timeline, budget and market, we’ll discuss:
Essential functions vs. nice-to-haves, and a general feature release plan to address what’s needed, and in what order, to best achieve your goals
How much iteration and agility we can build into your design and development process
With which technology stack we should build your apps
Out of this conversation will come a general strategy to focus your resources most effectively.
Like building a dream home, before we choose the art to hang above the dining room table, we’ll decide where the bedrooms will be and where the electrical systems should be wired. We’ll address:
How a user will move through your app with the most joy and least friction
How to deliver robust functionality while asking as little of the user as possible
How to design your content management systems to reduce ongoing development costs
We’ll have wireframes and prototypes with which we can feel and optimize our user experience.
Whether the project is big or small, it requires planning, careful management, and transparency. We will:
Divide your project into small development increments, or “sprints”, so that your development team has a clear plan for execution and both you and they have a timeline for each step
Create a shared project management board so you can view the team’s progress in real time
Give transparency into our progress through continuous build deployment throughout the process
We develop native iOS applications in Swift, native Android applications, cross-platform applications with Titanium and React Native, and web applications with a variety of technical stacks. We will put together a development team that is the truest fit for your budget, your timeline, and your app's functionality.
Where architecture focuses on questions like the sizing of elements, the weights of fonts, and the organization and practical execution of your app; and where graphic design can deal exclusively with decisions like which fonts, colors and illustrations you’ll use in the process, we often find them difficult to separate. If your app were a house, this would be the step where we choose the furniture and art for the walls.
Often, our clients will come to us with an existing color palette, logo and style guide, and we will use this in architecting and prototyping the app. Other times, we work with our graphic design partners to have logos and branding guidelines developed for them. We also work with design partners to create custom icons and illustrations as needed.
When designing an experience, every element comes into play, and with graphic design, we pull out the pantone swatches and refine.
After working with dozens of clients and apps across many markets, we will bring our experience to bear to help you:
Planning your launch outside of the app stores is important, and we have marketing partners who can help you extend your product into a meaningful brand presence across many platforms.
For clients who aren’t quite ready to build — either because they’re still fundraising or want to experiment with product-market fit — we offer prototyping services.
This process brings your ideas to life with a prototype that looks and feels real, and gives you the opportunity to share your idea in full color with potential investors and users before making the investment in development. This process can also be enlightening in terms of understanding what it will take to create your product and what kinds of practical questions you’ll need to navigate.
We will discuss your idea, your why, and your market, and design the optimal product to achieve your goals.
For clients who come to us with an existing app design, or for those with ongoing support and development needs, we offer dedicated developers and quality assurance specialists. For clients whose apps we’ve launched, we also offer user-facing technical support.
For ongoing support, we extend to our clients the team who worked on their initial build to ensure they have a support system with full knowledge of their software on every level. This team can not only manage support tickets, but resolve any user issues that arise and test and launch new builds as needed.
While we take care of maintaining their software systems, our clients can focus on running their businesses.